Despite the seemingly infinite real estate of the Internet, realistically, there is only a certain amount of inventory any individual publisher is going to have to sell that’s actually worth anything.
So what’s the best way for publishers to provide more impressions without having to create new content or cramming a page full of ad slots?
The answer (as you might have guessed) is Audience Extension.
This week we explain what audience extension is and how it’s not really at all like a selfie stick.
Programmatic Glossary – Centro