What’s the Difference Between AdTech and Martech?


This week, we take a look at the differences between AdTech and MarTech and what that has to do with Lindsay Lohan and the 1998 classic, The Parent Trap.

Why Venture Capitalists Are Betting on Marketing Tech Over Ad Tech – The Wall Street Journal

The Platform Of The Future Will Own The Intersection Of Advertising And Marketing – AdExchanger

The Difference Between AdTech and MarTech is a Hell of a Lot More than the Billing Structure – VentureBeat