What’s the Future of People-Based Marketing?


Over the last two weeks, we’ve shared parts of our conversations with industry thought leaders and influencers about what people-based marketing is and what the benefits and hurdles are.

This week, we ask our experts to predict how people-based marketing will shape the digital landscape and how brands, agencies and tech platforms interact.


Part 1: What is People-Based Marketing?

Part 2: What are the Opportunities and Challenges of People-based Marketing?