In the world of media buying and digital marketing, the two most prominent forms of data being used to target audiences out there are First-Party Data and Third-Party Data. But now there’s another form of data that’s been growing in popularity over the last year and looks to blend the scale of third party with the quality of first party: Second-Party Data.
That’s why this week, we’re explaining the differences between First-Party Data, Second-Party Data,Third-Party Data, and House-Party Data.
Data Triangulation: How Second-Party Data Will Eat The Digital World – AdExchanger
Second-Party Data Can Help Brands Get Unique Information at Scale – AdWeek
The LiveIntent Guide to First, Second and Third Party Data – LiveIntent
