What’s Stopping Marketers from Embracing People-Based Marketing?

A new study commissioned by LiveIntent and conducted by Forrester and commissioned by LiveIntent entitled, Kickstart Your AdTech / Martech Convergence has revealed that for 42% of marketers, organizational silos are the biggest hurdle in converging their advertising and marketing technology and going full people-based.

This week, we look at the logical starting point for marketers looking to accelerate this convergence and get their adtech and martech to work together like peanut butter and jelly.

Only, you know… less sticky.

Stay tuned for the end of the episode to find out how to get a free copy of the study!