Global digital ad spend is expected to reach $389.29 billion in 2021 — that’s a lot of loot! All this ad budget funneling into digital represents tremendous revenue opportunities for publishers. However, to get the biggest piece of the pie, publishers must focus on yield optimization tactics.
What is yield optimization or yield management?
Yield optimization is the process by which a company ensures it sells its inventory for the highest return all of the time. A company achieves this by balancing three basic elements: supply, demand, and price. For a deeper understanding of yield optimization, check out the LiveIntentional video above.
You can make the most of your inventory with tactics like implementing block and allow lists and adjusting price floors. However, there are several other creative and newsletter formatting considerations to keep in mind too. For instance, you can use above-the-fold real estate or single-column newsletters templates to improve CPMs.
Want to learn more? Read our blog post on yield optimization tactics to supercharge your email monetization efforts.