Global digital ad spend is expected to reach $389.29 billion in 2021 — that’s a lot of loot! All this ad budget funneling into digital represents tremendous revenue opportunities for publishers. However, to get the biggest piece of the pie, publishers must focus on yield optimization tactics.
In this LiveIntentional, Nick Dujnic, VP of Marketing, explains what yield optimization is, why it’s similar to owning a hotel on a beach in Maine, and how it all works.
We shared a few tactics to help you make the most of your newsletters, like implementing block and allow lists and adjusting price floors. However, there are several other creative and newsletter formatting considerations to keep in mind too. For instance, you can use above-the-fold real estate or single-column newsletters templates to improve CPMs.
Want to learn more? Read our blog post on yield optimization tactics to supercharge your email monetization efforts.