What’s Yield Optimization?

What’s Yield Optimization?

Total digital ad spend is projected to hit $57.42 billion in 2018 which is $1 billion more than previously expected. All this ad spend funneling into digital represents a lot of potential revenue for Media Publishers. However, it is also revealing one of their greatest challenges: Yield Optimization.

This week, we explain what Yield Optimization is and what it has in common with hotels. Now… Let’s get all up in it!

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