As more publishers and trading desks up their people-based and identity games to rival Facebook and Google, we thought now was a great time to revisit one of our favorite interviews: Tim Lundberg, of Reed.co, whose unique journey may be the model for the marketer of the future.
Trading Desks Are Building (And Buying) Their Way To A Persistent Identifier – AdExchanger
Time Inc. to Acquire Automated Ad Buying Platform Adelphic Inc. – The Wall Street Journal
A View of the Post-Cookie Measurement Battleground – Digiday
