Why are Marketers Doubling Down on Identity?

Why are Marketers Doubling Down on Identity?

A new report published by the Association of National Advertisers (or ANA) and The Winterberry Group projects that the amount US marketers are investing in identity-based solutions will more than double over the next few years, going from just under $1 billion this year to $2.6 billion by 2022. This week, we explain why marketers are doubling down.

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