According to a recent survey of 165 American CMOs by media research firm Nielsen, they believe that the most important media channel – meaning where they would look to invest the most dollars – is social media, followed by search, online video, and then email. No offense to the 165 CMOs out there that were a part of this survey, but that order is all whackadoodle.
This week, we explain why some CMOs are getting it wrong, and discuss the monetary value real people place on email versus social media.
