Why is LinkedIn Acquiring Drawbridge?

Why is LinkedIn Acquiring Drawbridge?

LinkedIn recently announced – well, maybe not “announced”… more “quietly whispered to some close friends” – that it has reached an agreement to acquire Drawbridge, a company that uses probabilistic modeling to help brands supplement or build their own cross-device identity graphs. Will this acquisition help LinkedIn capture any significant market share? 

Now… let’s get all up in it!

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