Programmatic Advertising “The mix has changed”: Why advertisers must diversify their marketing channels Cassie ParkerJune 23, 2022
Programmatic Advertising Why marketing channel diversification is critical to D2C success Victoria de LeonJune 22, 2022
Email Monetization Consumer behaviors, email newsletters, and subscription fatigue with Mark Stenberg Mark DunningJune 13, 2022
Programmatic Advertising Everything you need to know about advertising in email newsletters Cassie ParkerJune 3, 2021
Programmatic Advertising 4 reasons personalization matters now more than ever — and how email can help Cassie ParkerApril 26, 2022
Programmatic Advertising How advertisers and agencies can improve operational efficiency with Audience Manager Cassie ParkerApril 5, 2022
Programmatic Advertising Give consumers what they want: Relevance and personalization Cassie ParkerFebruary 16, 2022
Programmatic Advertising Customer remarketing: Best practices with Dynamic Audiences Cassie ParkerFebruary 8, 2022
Programmatic Advertising No third-party cookies? No first-party audience data? No problem. Cassie ParkerJanuary 25, 2022
Email Monetization Everything you need to know about email newsletter monetization Nick BoltMay 7, 2021
Email Monetization What is an email monetization strategy and why is it important? Victoria de LeonMay 18, 2022
Email Monetization Unlocking and supporting business opportunities with first-party data Nick BoltMarch 30, 2022
Email Monetization CNET finds the sweet spot between direct-sold strategy and operational ease with Native Ad Blueprints Jennie ConwayMarch 14, 2022
Email Monetization Apple’s Mail Privacy Protection (MPP): What it means for direct-sold deals Nick BoltFebruary 22, 2022
Identity Resolution Site Visitor Resolution: Identify, engage, and convert website visitors—even those you don’t know Renu JinturkarMarch 22, 2022
Identity Resolution From zero to one hundred: How zero-party data builds stronger eCommerce customer relationships Victoria de LeonJanuary 28, 2022
Identity Resolution The future of identity, attribution & measurement Victoria de LeonDecember 21, 2021
Identity Resolution Email is not dead: Why you need to seriously consider pivoting to first-party data Victoria de LeonDecember 20, 2021
Identity Resolution How publishers and advertisers are building and activating first-party audiences Victoria de LeonSeptember 20, 2021
LiveIntent Culture BlackIntent and Women with Intent communities celebrate important holidays Mary MunMarch 24, 2022
LiveIntent Culture 5 tips from LiveIntenters for staying motivated in the new year Mary MunJanuary 25, 2022
Identity Resolution How publishers and advertisers are building and activating first-party audiences Victoria de LeonSeptember 20, 2021
Real Time Banter Apple’s Mail Privacy Protection: What it is and why it matters Mark DunningAugust 18, 2021