LiveIntent Blog
  • Solutions
    • Advertiser solutions
      Discover a new advertising channel for powering profitable growth.
    • Publisher solutions
      Maximize the revenue generated across email and web inventory
    • Identity data solutions
      Build stronger connections with addressable audiences everywhere.
  • Identity framework
  • Case studies
  • Company
    • Our story
      Learn more about us, our mission, vision, and the people behind it all.
    • Careers
      Grow and develop personally and professionally at LiveIntent.
    • Press
      Read up on how LiveIntent is innovating the digital ecosystem.
    • Events
      Check out our upcoming events and stay up-to-date with all things martech.
  • Resources
    • LiveIntent Library
      Learn how to harness the power of email with our eBooks, guides, and reports.
    • Blog
      Explore martech topics, strategies, and tactics with fun, insightful content.
    • Knowledge base
      Get answers to all your pressing product related questions.
    • Brand assets
      Everything you need to know about the LiveIntent brand all in one place.
Contact Us
LiveIntent Blog
  • Solutions
    • Advertiser solutions
      Discover a new advertising channel for powering profitable growth.
    • Publisher solutions
      Maximize the revenue generated across email and web inventory
    • Identity data solutions
      Build stronger connections with addressable audiences everywhere.
  • Identity framework
  • Case studies
  • Company
    • Our story
      Learn more about us, our mission, vision, and the people behind it all.
    • Careers
      Grow and develop personally and professionally at LiveIntent.
    • Press
      Read up on how LiveIntent is innovating the digital ecosystem.
    • Events
      Check out our upcoming events and stay up-to-date with all things martech.
  • Resources
    • LiveIntent Library
      Learn how to harness the power of email with our eBooks, guides, and reports.
    • Blog
      Explore martech topics, strategies, and tactics with fun, insightful content.
    • Knowledge base
      Get answers to all your pressing product related questions.
    • Brand assets
      Everything you need to know about the LiveIntent brand all in one place.
Log in Contact Us
  • Blog Homepage
  • Programmatic Advertising
  • Email Monetization
  • Identity Resolution
  • LiveIntent Culture
  • Real Time Banter
  • LiveIntentional
  • Subscribe

LiveIntent introduced Loved Ones Day to combat burnout

    • LiveIntent Culture
  • April 30, 2021
Rachel Bauer
People & Culture Initiatives Director

Growing up in California, Earth Day was almost guaranteed to be a day of sunshine, green hills, and flowers in full bloom — but in New York City, “guaranteed weather” is as much of an oxymoron as a “100% chance.” Spring weather in New York City is always a fun guessing game. Within hours you can go from a windy 37F to a torrential downpour to 66F and sunny. And I’m not saying this just to make a point; this happened last Tuesday. Unsurprisingly, there is a direct correlation between the weather and my ability to overcome burnout during a global pandemic. Allow me to explain.

Like many these days, I conduct my entire day — where I sleep, eat, work, relax, and use the bathroom — all within my home, which in my case also happens to be 500 square feet. Needless to say, participating in an activity outside of those 500 square feet is an absolute thrill; a five-minute walk around the block becomes the highlight of my day. I look forward to planning any little time I have outside, but I am at the mercy of New York City’s unpredictable weather. At the drop of a hat, my daily “thrill” is no more, and it’s back to my rinse and repeat routine.

With so much of the workforce working from home, time outdoors is sparse, making April 22nd, Earth Day, all that more important. However, this year, April 22nd not only commemorated Earth Day, but it also happened to be Take Your Child to Work Day in the United States. Take Your Child to Work Day is a unique American tradition where parents or caregivers bring their children or young loved ones to work with them. It gives kids exposure to adult life and the adults a much-needed reprieve from their typical workday. Given the serendipitous nature of these events occurring on the same day, LiveIntent took the opportunity to surprise employees with a fun twist to celebrate the occasion.

Combating burnout with a new holiday

LiveIntent coined April 23rd as “Take Your Loved Ones Out of Work Day” and decided to instill a shutdown of all of our offices around the globe. Instead of following our usual schedules, LiveIntenters were encouraged to take the day off to recharge and spend time outdoors with their loved ones — be it their pets, partners, children, or themselves. I spent the day masked up in Washington Square Park with a big sandwich and a good book. Colleagues went on hikes with friends, took their kids out for ice cream, and enjoyed the park with their dog.

Burnout is all too real. if you’re not able to take time off, try changing up your routine or spend a few minutes outside. Bringing your best self to work is beneficial to you and your company. and let’s be honest, we could all have a little more love for ourselves.

Interested in working at LiveIntent? We’re hiring!
Check out our open roles here.

0
Tweet 0
Rachel Bauer
People & Culture Initiatives Director

Must-Read Content

LiveIntent named one of the hottest adtech companies of 2022
    • LiveIntent Culture

LiveIntent named one of the hottest adtech companies of 2022

  • Adam Berkowitz
  • December 21, 2022
    • LiveIntent Culture

LiveIntent taps retail media product leader to support continued success & innovation

  • Adam Berkowitz
  • November 3, 2022
    • LiveIntent Culture

LiveIntenters showcase their interests and passions

  • Mary Mun
  • June 30, 2022
Learn more about LiveIntent Culture.
View Post
  • LiveIntent Culture

LiveIntent named one of the Best Places to Work in 2022

  • Mary Mun
  • May 24, 2022
View Post
  • LiveIntent Culture

We moved our office to One World Trade Center!

  • Morgan Kenny
  • April 26, 2022
View Post
  • LiveIntent Culture

BlackIntent and Women with Intent communities celebrate important holidays

  • Mary Mun
  • March 24, 2022
View Post
  • LiveIntent Culture

How LiveIntenters spend time with loved ones

  • Jake Frimet
  • February 11, 2022
View Post
  • LiveIntent Culture

5 tips from LiveIntenters for staying motivated in the new year

  • Mary Mun
  • January 25, 2022
View Post
  • LiveIntent Culture

Creating a vibrant performance process

  • Jake Frimet
  • January 14, 2022
View Post
  • LiveIntent Culture

Scenes from a LiveIntent talent show

  • Jake Frimet
  • January 4, 2022
View Post
  • LiveIntent Culture

Reframing work, life, and employee turnover with LiveIntent’s Abby Hamilton

  • Victoria de Leon
  • December 23, 2021
LiveIntent Blog
Think outside the inbox and discover all the innovative ways email can help you grow your business.
© LiveIntent 2022
  • Solutions
    • Advertiser solutions
    • People-Based audiences
    • Publisher solutions
    • Identity data solutions
    • Identity framework
  • Company
    • Our Story
    • Careers
    • Employee Resource Groups
    • Press
    • Events
    • Contact us
  • Resources
    • Case studies
    • Blog
    • Knowledge base
    • Brand assets
  • Legal
    • Powered by
    • Content policy
    • Website privacy policy
    • Services privacy policy
    • Do not sell my info
    • Ad choices
© LiveIntent 2022
Popular topics
  • People-Based Marketing
  • Meet-a-LiveIntenter
  • Email Revenue
  • Identity Graph
  • Subscriber Acquisition
  • First-Party Data
  • Direct-to-Consumer
  • Cookie Apocalypse