There has been much hoopla raised around the impending Cookie Apocalypse, which promises to leave the digital advertising ecosystem in a Mad Max, “Welcome to the Thunderdome-esque” struggle for survival.

But as with many things that scare us – like ghosts, death, and Nicolas Cage – the source of the fear actual comes from a lack of understanding. So we’re going to go ahead and explain exactly what we’re talking about when we refer to the Cookie Apocalypse and how your brand can be ready so you don’t get stung.

Now… let’s get all up in it!