LiveIntent Blog
  • Solutions
    • Advertiser solutions
      Discover a new advertising channel for powering profitable growth.
    • Publisher solutions
      Maximize the revenue generated across email and web inventory
    • Identity data solutions
      Build stronger connections with addressable audiences everywhere.
  • Identity framework
  • Case studies
  • Company
    • Our story
      Learn more about us, our mission, vision, and the people behind it all.
    • Careers
      Grow and develop personally and professionally at LiveIntent.
    • Press
      Read up on how LiveIntent is innovating the digital ecosystem.
    • Events
      Check out our upcoming events and stay up-to-date with all things martech.
  • Resources
    • LiveIntent Library
      Learn how to harness the power of email with our eBooks, guides, and reports.
    • Blog
      Explore martech topics, strategies, and tactics with fun, insightful content.
    • Knowledge base
      Get answers to all your pressing product related questions.
    • Brand assets
      Everything you need to know about the LiveIntent brand all in one place.
Contact Us
LiveIntent Blog
  • Solutions
    • Advertiser solutions
      Discover a new advertising channel for powering profitable growth.
    • Publisher solutions
      Maximize the revenue generated across email and web inventory
    • Identity data solutions
      Build stronger connections with addressable audiences everywhere.
  • Identity framework
  • Case studies
  • Company
    • Our story
      Learn more about us, our mission, vision, and the people behind it all.
    • Careers
      Grow and develop personally and professionally at LiveIntent.
    • Press
      Read up on how LiveIntent is innovating the digital ecosystem.
    • Events
      Check out our upcoming events and stay up-to-date with all things martech.
  • Resources
    • LiveIntent Library
      Learn how to harness the power of email with our eBooks, guides, and reports.
    • Blog
      Explore martech topics, strategies, and tactics with fun, insightful content.
    • Knowledge base
      Get answers to all your pressing product related questions.
    • Brand assets
      Everything you need to know about the LiveIntent brand all in one place.
Log in Contact Us
  • Blog Homepage
  • Programmatic Advertising
  • Email Monetization
  • Identity Resolution
  • LiveIntent Culture
  • Real Time Banter
  • LiveIntentional
  • Subscribe

The Stars Align for Astrology.com and Email is Central to Their Success

    • Email Monetization
  • February 7, 2019
Kerel Cooper
CMO

Publishers are learning how to survive in an era where they are under increasing threat of losing their advantage to the triopoly of Google, Facebook, and Amazon. According to eMarketer the triopoly accounts for more than 60% of digital ad spend.

Digiday recently wrote a profile of Astrology.com, whose parent company Horoscope.com, Inc., has been a longtime partner of LiveIntent. Astrology, for the digital era, has had a lasting power thanks in large part to how savvy they’ve been in not ceding total control to platforms they don’t own and maximizing the value of channels they do control – like email.

Astrology acknowledges that “it has more than 4 million email subscribers across 15 different email newsletters,” many of which we help them to monetize more effectively and efficiently.

We were very honored to be quoted in the story, and our message is the same:

For Publishers under threat from “The Triopoly,” the email channel can be the bridge from relying on third-parties to being fully independent and beholden to no one. It is our ambition to help every Publisher we work with take full advantage of the power of email, unlocking the potential of their own logged-in media channel outside of the walled gardens of Facebook, Amazon and Google, and ameliorate their dependence on the walled gardens for audience and distribution.

We’re looking forward to the rest of 2019, where we look to bring Publishers like Astrology.com even more revenue-generating features that will continue to increase the value of their email newsletter inventory, as well bringing more of what makes their email inventory so valuable to their website monetization strategies, as well.

0
Tweet 0
Kerel Cooper
CMO

Must-Read Content

    • Email Monetization

4 ways to monetize your first-party data in 2022

  • Victoria de Leon
  • May 3, 2022
    • Email Monetization

5 tips for email audience building in 2022

  • Mark Dunning
  • April 5, 2022
    • Email Monetization

Unlocking and supporting business opportunities with first-party data

  • Nick Bolt
  • March 30, 2022
Learn more about Email Monetization.
View Post
  • Email Monetization

CNET finds the sweet spot between direct-sold strategy and operational ease with Native Ad Blueprints

  • Jennie Conway
  • March 14, 2022
View Post
  • Email Monetization

Apple’s Mail Privacy Protection (MPP): What it means for direct-sold deals

  • Nick Bolt
  • February 22, 2022
View Post
  • Email Monetization

Building audiences in today’s digital world

  • Mark Dunning
  • February 16, 2022
View Post
  • Email Monetization

Doubling down on direct-sold

  • Nick Bolt
  • February 9, 2022
View Post
  • Email Monetization

Murmurs of newsletter subscription fatigue

  • Victoria de Leon
  • January 12, 2022
View Post
  • Email Monetization

What Publishers should keep top of mind in 2022

  • Nick Bolt
  • December 21, 2021
View Post
  • Email Monetization

Beeler.Cast: Rev Ops Barometer Report

  • Victoria de Leon
  • December 14, 2021
View Post
  • Email Monetization

AdWeek Elevate: Newsletters and a path to a sustainable business model for publishers

  • Nick Bolt
  • November 23, 2021
LiveIntent Blog
Think outside the inbox and discover all the innovative ways email can help you grow your business.
© LiveIntent 2022
  • Solutions
    • Advertiser solutions
    • People-Based audiences
    • Publisher solutions
    • Identity data solutions
    • Identity framework
  • Company
    • Our Story
    • Careers
    • Employee Resource Groups
    • Press
    • Events
    • Contact us
  • Resources
    • Case studies
    • Blog
    • Knowledge base
    • Brand assets
  • Legal
    • Powered by
    • Content policy
    • Website privacy policy
    • Services privacy policy
    • Do not sell my info
    • Ad choices
© LiveIntent 2022
Popular topics
  • People-Based Marketing
  • Meet-a-LiveIntenter
  • Email Revenue
  • Identity Graph
  • Subscriber Acquisition
  • First-Party Data
  • Direct-to-Consumer
  • Cookie Apocalypse